DMOZ.org (a.k.a. Open Directory Project) was a corrupt web directory that controlled the top three search engines Google, MSN, and Yahoo. Anything in the Open Directory they considered to be important, and these sites always spammed to the top of search results. Anything not in DMOZ they considered lower than the spammy viagra sites. It started and ended as an "open project" operated entirely by "unpaid" volunteers lol. They called themselves "metas", maybe it made them feel important like Scientologists.
The giant turd was started in 1998 by two guys from Sun. (One of them, Rich Skrenta, later started a Google-competitive search engine called Blekko, which flopped and was sold off to IBM.) DMOZ was bought out by Netscape a few months later, and eventually ended up as a small part of AOL. And after almost 20 years of criticism and hatred it was finally shut down in 2017. There is a read-only archive online. Remember that it is hopelessly outdated and crammed full of "questionable" links. Even Google eventually gave up on it. And is scraping Wikipedia instead.
How did websites get into DMOZ
Editors only listed their own sites or friends' sites, and they listed them thirty times while removing their competitors' legitimate sites. Editors of course couldn't have the category entirely consist of their own adsense farms, so they padded it out with dead links and sites not updated since 1997.
To get into DMOZ, don't immediately submit your site to DMOZ. First, find an editor in the category you want. Then PayPal them some money. Don't put it in writing overtly that it's a bribe to get into DMOZ, just let them know what website it's for and offer subtle hints. Only after sending the bribe do you submit your site to DMOZ in the editor's category.
For example, activestate.com, due to heavy bribing of DMOZ meta-editors, had their site listed on DMOZ 23 times! (BTW Since it became read-only, the search function has stopped working. Good luck finding stuff like this, sucker.)
How much did one had to offer as a bribe?
It's hard to tell how much money it was. Back in 2004 it was $250, but inflation had sure gone up! To quote Jeremy Schoemaker:
After reading that blog entry, an unrelated DMOZ editor and SEO blogger called Joost asked DMOZ about it. 36 hours later, an anonymous "meta" at DMOZ permabanned Joost as an editor without even a notice.
Another quote as a reply to Joost's blog entry:
Why didn't one just sign up or volunteer to be an editor?
According to their site:
But that was all bullshit.
Even if you held multiple doctoral degrees in a topic and applied ten times each to categories without any editor in it, they would never even look at your application, much less approve it.
Why? Because the DMOZ was corrupt. They knew they had power, and they didn't want to relinquish it to people like you.
What else could one do as an editor?
Editors changed the URLs of the links to domains frequently to make sure they didn't rank well. One week it would be "www.domain.com", the next would be "domain.com" the next would have a "/" after it, sometimes they would even direct it to "www.domain.com/index.html". Because both the age of a link and the exact link location were important to Google, changing this information hurt the ranking of the listing. Another good technique was to bounce your competitor's DMOZ listing around from category to category and strip all the keywords from it.
Google took the description from the DMOZ instead of from the website for the write-up that appeared with the search results. So if your competitor's site was for business professionals or children, you could rewrite the DMOZ description so it was about scat porn.
Most importantly, you decided which sites got into the directory. When you were an editor of a category in the DMOZ, you could edit the titles and descriptions to be as favorable or unfavorable as you like. You could give any listings in the category bland descriptions without any keywords or spruce it up for your listings or your friends' listings. Right now, if you visit some of the categories, you can play the "spot the good listing game." It was easy to tell who is an editor or friends with an editor.
Quote from an editor from 2004, on a now-deleted blog that became notorious for being DDOSed:
Could one make money as a DMOZ editor?
People understood that the DMOZ was corrupt and would often attempt to bribe you. When you were with a corporate client, you could easily charge $9,001 or more for a DMOZ listing. It was both that important and extremely difficult to get listed.
If you did SEO or web marketing for a living and couldn't get your client into the DMOZ, you were a failure. If, however, you became an editor in the DMOZ, you would had access to the DMOZ message boards and could network with all the other editors. When these editors were your friends, they would be happy to put your clients sites in the directory. Don't forget, it was much easier to switch categories or take on additional categories once you are "on the inside".
All people who were DMOZ editors didn't just have one account, they had many. It was a hell-hole of autistic sub-Chris-Chan neckbeards and shrieking lesbians. Bloggers complained routinely....and nothing changed.
Would you be surprised to know that hundreds of early Wikipedia editors, even some administrators, came to TOW directly from DMOZ? They brought their shitty attitude with them too, gee golly. And their ongoing problems with paid editing. You can read about some of that in TOW's own DMOZ article.Ask Larry Sanger!
- DMOZ static mirror
- An "unofficial" static mirror, operated by persons unknown
- DMOZ's forums, almost dead too, full of sheer bullshit
- Any time someone complained about DMOZ problems on a forum, this was the usual result. Screaming denials and accusations of "conspiracy theorizing".
- The answer was no. But don't ask Matt Cutts, Google's resident Pope of dope. Next part in the news series, by a former DMOZ nerd, denied there was a "problem". DMOZ has been a dead site for years yet its fans continue to deny everything.
- "An editor who implies publicly they will accept bribes will be mercilessly hunted down.". Sure, yeah.
- "DMOZ Now Largely A Waste Of Time" lol
is part of a series on Web 1.0
DMOZ is part of a series on
Visit the Sites Portal for complete coverage.